Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table.
The book does not cover all the...
Deep beneath the ocean lay the beautiful and magical kingdom of King Neptune. He had six mermaid daughters, the youngest of whom was considered to be unsurpassed in her beauty. They lived a wonderful and carefree existence in their underwater arcadia. The world beyond was an uncertain and dangerous place and for this reason all mermaids were forbidden to travel up to the surface before their fifteenth...